While working at LBi in 2013, I was asked to design a Youtube masthead advert for Netflix, to advertise the selection of content they had on offer for UK audiences. I illustrated a set of twenty fully animated icons which users would interact with to indicate their interests and have suggested content served to them.
Over a 24 hour period the masthead delivered 9.86 seconds interaction time per user, 94,000 hours brand exposure time and an above average click through rate.
You can click on the image below to move through the storyboard for the finished masthead.
I animated all the icons using a mixture of tweened and frame by frame animation to make the banner more engaging and to encourage user interaction. I've included a few of the animations below.
The full set of icons designed for the masthead.